Case 1: E-commerce

Payment challenges

E-commerce sites have various  challenges depending on the activities but in general the questions are as follows:

• Reduce card processing fees

• Avoid fraud

• Accept large amounts

• Recover customers declined cards

YowPay integration

Our client, leader in online entertainment of interactive content in marketplace, has integrated YowPay in the following way:

Depending on the customer's geolocation, YowPay appears as an additional payment method.

Marketing adapted to encourage large customers to use the payment method, the most expensive, risky card offers accessible only by YowPay.
A policy encouraging interactive content providers to inform customers of the preferential use of YowPay with dedicated promotional offers.

Systematic recovery of bank card refusals to YowPay and sending emails to offer to repay.

The results

The start of YowPay adoption is immediate with 3% of card volumes ending at more than 10%

We note a slight decrease in the share ofcard payments, transferred to YowPay.

According to customer analysis, 50% of YowPay volumes are card transfers to YowPay, and 50% the cascading of declined card. On a refusal volume of 20%, the customer recovers 25% of refusals which therefore corresponds to 5% of card volumes and therefore a direct increase of 5% in turnover at almost zero collection costs. the other 5% are additional customers or VIP customers.

In total a significant increase in turnover of more than 10% and a reduction in existing costs of 42K EUR.

*estimated card fees: 2.5% (high risk)

“Nice team, payment experts, I wasn't aware of the business that I was losing, and the one I could gain. We are so used to card payments, focused on our business. I took a little time before deciding to integrate, and it's true, between the increase in turnover, a significant reduction in costs, additional payments without chargebacks all at low costs, I'm happy , Congratulations. I hope that we will soon have several solutions like this on the market, I find it difficult to live with the dictatorship of the card schemes and I have a fresh wind in my business.”

– Marco B, Director